Case History #Alcantara® Touching Tales
Alcantara wished to be in the spotlight at IMMCologne, with an outstanding event recalling the international audience on the material’s inner values.
Far from the concept of a typical Fair rendez-vous, they asked SHARE support in order to create something disruptive. The idea was to involve a creative partner which would take part in the selection of the artists, the place to be in Cologne and the overall communication of the story. DAMn°, the independent magazine with an open-minded view on the interchangeable worlds of design, architecture and art, was chosen and accept the challenge.
After a seeding phase the selection fell on four maverick studios who were primarily invited at Alcantara Plant in Nera Montoro, in the centre of Italy, the only place in the world where the trademark material comes to life. Colours, decorations, unlimited potential. The journey had begun.
For Touching Tales, The Alcantara Experience Formafantasma, Moritz Waldemeyer, Henrik Vibskov, and Anton Alvarez – were thus called to ‘experiment’ with Alcantara® to create unusual, surprising installations.
Their works were featured in two different locations in Cologne: the Kunsthaus Rhenania in the Rheinauhafen complex and at IMM Fair. A dedicated shuttle bus connected the two locations permitting the IMM public to visit both of them.